Tools Hub

The toolkit.
Built for real work.

Everything here is something I actually use in production — tested across real sites, real servers, and real workflows. No affiliate fluff.

 
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Today's Pick
SEO / Indexing

Google Search Console

The definitive source on how Google sees your site. Indexing status, keyword impressions, Core Web Vitals, and coverage errors — all in one place.

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Today's Pick
SEO / Crawling

Screaming Frog

Desktop crawler that maps every URL, header, meta tag, and redirect on a site. Fastest way to audit structure, find broken links, and catch redirect chains.

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Today's Pick
SEO / Audit Tool

SEO Health Checker

My free instant technical SEO auditor — checks server status, Schema markup, mobile readiness, load time, title/desc length, HTTPS, and Open Graph tags in one scan.

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Today's Pick
Analytics

Google Analytics 4

Event-based analytics that tracks real behavior. I build custom events, funnels, and conversion goals — not just pageview counts that don't tell you anything.

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Today's Pick
Analytics / Reporting

Looker Studio

Turn GA4, Search Console, and ad data into shareable client dashboards. Free and flexible — I use it to build reporting views without manual spreadsheet exports.

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Today's Pick
AI / Automation

Claude API (Anthropic)

Core AI layer in my workflow. Used for content pipelines, code generation, site assistants, and structured data extraction. Paired with Python scripts for automation at scale.

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Today's Pick
AI / Scripting

Python + requests/beautifulsoup

The automation glue. From web scraping and data processing to API integrations and scheduled jobs — Python is the backbone of every non-trivial workflow I build.

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Today's Pick
Web Dev

VS Code

My entire dev environment. Extensions: Live Server, GitLens, Prettier, Python, and Copilot for quick boilerplate. Synced across machines via Settings Sync.

Today's Pick
Web Dev / Version Control

Git + GitHub

Version control for every project, even solo ones. I commit often, branch for experiments, and use GitHub as a remote backup and deployment trigger where applicable.

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Today's Pick
Hosting / Infra

DirectAdmin VPS

Lightweight control panel on a VPS I manage directly. Lower overhead than cPanel, full server control. I run multiple domains, email, and DNS from one panel.

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Today's Pick
Infra / Security

Cloudflare

DNS, CDN, DDoS protection, and free SSL. Every domain I manage runs through Cloudflare. The free tier alone covers 90% of what most sites need for speed and security.

Today's Pick
Linux / VPS

SSH + bash

Direct server access for anything the control panel can't do. Cron jobs, log tailing, file permissions, manual backups, and troubleshooting — all from the terminal.

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Today's Pick
Linux / Security

fail2ban + ufw

The minimum viable security stack for any Linux server. fail2ban auto-bans brute force attempts; ufw manages port rules. First thing I set up on any new VPS.

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Today's Pick
OSINT / Recon

Shodan

Search engine for internet-connected devices. Used for infrastructure research, identifying exposed services, and understanding attack surface — defensively.

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Today's Pick
OSINT / Domain

WHOIS + DNS Lookup

Domain registration data, nameservers, historical records. I use whois.domaintools.com and SecurityTrails for domain intel — essential starting point for any investigation.

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Today's Pick
Performance

Lighthouse / PageSpeed

Core Web Vitals auditing. I run this at every site launch, track LCP, CLS, and INP, and use the opportunities panel to prioritize fixes. Built into Chrome DevTools.

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Today's Pick
Performance

WebPageTest

Deeper than Lighthouse. Waterfall view of every request, real-browser testing from multiple locations, filmstrip view of page load — the go-to for advanced perf work.

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Field Notes

How I actually use these

Google Analytics 4

Track behavior, not vanity

Pageviews don't mean much without context. I set up scroll depth events, CTA click tracking, and form submission goals from day one — so the data is actually useful.

"If you can't measure a conversion, you're just guessing."
Claude API

Automate thinking, not just tasks

I don't use Claude to replace writing — I use it to move faster on structured work: content outlines, schema markup, code review, research summaries. The human judgment stays in the loop.

"AI as multiplier. Not replacement."
DirectAdmin VPS

Own your infrastructure

Shared hosting is someone else's problem becoming your problem. Running my own VPS means I control the environment, the limits, and the security posture. Costs less, too.

"Your hosting is your foundation. Don't rent a shaky one."

Need help with the tools?

I set up and configure these systems for clients — from GA4 tracking plans to VPS hardening to full SEO infrastructure builds.